In some recent posts by Robert Scoble and Mary Jo Foley, they outline the launch of Microsoft’s Ray Ozzie’s make-or-break project. Expect some posts on this as I read through all of the material…

This is a great message by Robert Scoble on his blog.

…If you define yourself by who is following you you’ll always feel inadequate. After all, you can’t control your followers and any idiot can follow people. But, define yourself by who you are following and you can really build something of high value.

People still aren’t getting this. They didn’t get how I was using Twitter and still don’t. I follow the world’s best early adopters, business executives, and entrepreneurs. I really don’t care if I have a single follower. If I defined myself by my followers I’d always feel inadequate. If I define myself by the people who I follow, well, I follow the smartest, richest, coolest, funniest people in the world. That makes me smarter, richer, cooler, and funnier.

Read the entire post on Robert’s blog here.

When are you most [tag]productive?[/tag] Do you find yourself battling 7 fires at once with a [tag]BlackBerry[/tag] in 1 hand while talking into your [tag]bluetooth[/tag] headset, typing a reply to a friend over IM with another hand, and nodding vigorously at someone standing in your doorway? Is multi-tasking a term that applies to people slower than you?

[tag]Robert Scoble[/tag] posted a nice short blog on the subject, and it was a breath of fresh air coming from some I consider a tad bit insane to stay as connected as he does. What did Robert have to say on the subject?

Want to get something done? Turn off [tag]Twitter[/tag]. Turn off [tag]Facebook[/tag]. Turn off [tag]blog[/tag] comments. Turn off [tag]FriendFeed[/tag]. Turn off [tag]Flickr[/tag]. Turn off [tag]YouTube[/tag]. Turn off [tag]Dave Winer[/tag]’s blog and [tag]Huffington Post[/tag]. Turn off [tag]TechMeme[/tag].

Turn off the distractions.

Today, people are guilty of allowing their attention to be distracted in too many different ways. If it isn’t normal mass media consumption like television, music, or games it’s the business media consumption like [tag]e-mail[/tag], smart [tag]PDA[/tag]’s, and Instant Messaging.

Robert points to “attention management” as being the key. You have to simply choose your goals for the day reasonably. If you know you always have emergencies come up in the day, plan that time in.

A friend told me that he always over-budgets his time by 20%. That may sound like a too much padding, but if you think of the time it takes your mind to shift gears so many times, it really isn’t. Have you ever finished a day where you felt like there was a lot going - you were doing ’stuff’ - but you looked back and really didn’t get anything accomplished?

So here’s my favorite quote from this article: Linda Stone coined the term, “”continuous partial attention” which describes the kind of world we live in…”

Are you a victim of productivity pollution? How do you get clean and stay clean? For all you Twitterheads out there, get David Allen’s book Getting Things Done.

Do you find yourself wondering if you have too many sites to go to in order to keep up with what’s going on? RSS readers, Twitter, Flickr, MySpace, FaceBook, and the list goes on and on (and on)…

As a continuation of yesterday’s post Are we too connected to social media? I asked some fairly open ended questions. This all started when I read a post over at Dan’s blog (BizTechTalk) regarding meta-meta-aggregators. For those of you just tuning in, that’s a tool that crawls all of your social media sites and pulls them back together in a single portal or allows you to atleast create vectors of usable information rather than trying to sift through the static of the Internet.

As fate would have it, Scoble strikes again… and talks on FriendFeed.com. As it turns out, someone already had this bright idea (and they evidently use to work at Google - why am I not surprised?).

I have subscribed to FriendFeed (http://friendfeed.com/changeforge), and I’ll keep you all posted on how it goes. With all of these social media channels in this land grab for subscribers there has to be some players in the space to help orchestrate the static. Let’s see if FriendFeed can do it.