With the prevalence of the mobile phone market domestically and abroad, I think it is safe to say we are a media hungry world. With MP3’s for ring tones, e-mail and text messaging blitzing in and out of your phone, and real-time video streaming to and from that little gadget in your hand - mobile media (media accessible through handheld devices) is now the rule, not the exception.

At what point do we see the commercial space cross over into the realm of enterprise? In decades past, it has been the enterprise that has paved the way for mass consumption of many things electronic - even the lucrative commercial offerings mobile phone providers now tout had their origins in Corporate America. Maybe it is time the commercial / retail space gave a little back.

Mobile media’s place in the enterprise is under discussion in many offices across the U.S. Arguably, there are key areas in the company which may be dramatically impacted through mobile media, but many executives still contend this medium of delivery as largely youth driven.

While mobile-media isn’t a favorite topic of those in the corner office, mobile media has really caught the eye of corporate IT, whose key responsibilities are generally keeping the network operational and ensuring overall security. Quite frankly, mobile media potentially threatens both.

With corporations overly-crowded ‘tubes’, companies are pushing more bandwidth down their pipes than ever. Sure server space and network speeds are to be had at a cheaper rate, but toss in the CFO’s command to control costs, and now you have a genuine recipe for a witch-hunt on your hands -with IT hold the pitch-forks and torches.

From personal experience in managing a mid-sized, privately held company’s infrastructure, it is a tough road to walk. Well, if you are in IT - you may think it very cut and dry, but how to you reconcile the bleeding-effect occurring between knowledge workers’ work and personal life?

Many times, today’s workers’ are working towards and being measured on results, not hours worked. These workers seek a streamlined life as well as consistent and constant access to data. In other words, they want always on connections that synchronize amongst themselves - digital on-ramps and off-ramps, and a key one of these being a handheld device.

Richer user experiences will continue to be a demand touted by skilled workers, and employers will have to find a way to deal with the expectations of fringe benefits such as a corporate handheld device that also doubles as a personal MP3 player - as in the case of the illustrious iPhone. If you think this is a fad, I would suggest not; it is a trend that appears to be increasing in frequency.

1. What challenges have you and your company run into with regards to mobile media?
2. Do you allow your mobile workforce to blur the lines between work and personal content?

Photo credit: Sanja Gjenero

With all of this talk about location services with the iPhone, and the pending “me too” launch of RIM’s Thunder/Storm product - I thought it prudent that RIM invest in some similar services, and even partner with leaders in other industries to co-brand a wonderful set of tools.

Think about combining location services, like GPS, with the raw e-mail potential BlackBerry is so good at.

And so, the top 5 BlackBerry signature services were born:

• 5. DriveBerry: A factory-installed, directional system optional with 2010 GM Hummers where you can control the movements of the vehicle directly from your BlackBerry handheld. *only available on the AT&T network and in major markets. Subject to terms and conditions.
• 4. QWERTY-FISH: Click Here to receive a text message translating what I just typed in this e-mail: A service provided in conjunction with Yahoo! BABEL FISH.
• 3. SpeedBump: I’ve hit ‘X’ number of pedestrians while trying to find the exclamation point: A new service in partnership with Rockstar Games: Makers of Grand Theft Auto IV
• 2. CrackTrap: Current speed while typing this e-mail is ‘X’ mph: A service provided by your friendly California Highway Patrol (CHP) Traffic and Safety Division.

… and the number 1 BlackBerry Signature Service is:

• Crack-cident: Now going on X days without an accident: A free signature service provide by your friendly insurance company.

Do you have more? Send me your best RIM Signatures.

With the advent of having a cell phone in not every household, but seemingly in every hand in every household in the U.S., the accompanying ringtones and wildfire of personalizations that come with such a viral spread of communication really speak for themselves.

Nielsen Ringscan broke out some US ringtone figures. There were 220 million ringtone purchases in 2007 resulting in sales of $567 million, and ringtone sales spiked 22 percent in the last week of the year (mocoNews.net, January 2008).

In corporate culture even, ringtones seem to say something about a person and evoke immediate reactions from not only the people around you but the owner of the phone himself or herself. For instance, I knew someone who set a personal ringtone to play the Darth Vader introduction every time their boss called in. Now what emotion do you think that evoked?

Being in the “IT” field, we often run the middle line between managing growing fleets of disparate mobile devices but offering some level of flexibility to our customer. In larger organizations this can indeed be tough, but are the small things life like ringtones important morale boosters that help deliver on your bottom line?

That’s hard to say, but I have a BlackBerry and I would share with you that I relish the feeling of connectedness that a mobile PDA device gives me. It allows me to the flexibility to know when I need to react and when I can sit back and let someone else handle the ‘heat’ for awhile.

Due to a recent hardware failure, I had to replace my BlackBerry. First, Verizon Wireless was quite nice about that portion of things and even apologized for the inconvenience. Of course, what we are paying a month for our corporate account, they should bend over backwards - but I digress…

Needless to say, I had to go through and set up my calling profiles again, how the phone behaves when in vibrate mode, when in my holster, etc. I must say this is a rather nice feature I have not seen on other devices. I decided to try this little e-mail notification file called “sonar”.

It sounded just like the name, like a submarine pinging something underwater. After awhile, the tone began to really grate on me. I don’t really know why, but I began to detest getting e-mails on my BlackBerry. Last night I switched to a much more upbeat sound - and now… I smile a little smirk when an e-mail comes in.

Does someone love me that much to send me an e-mail? Well, I wouldn’t go that far - I’m not that desperate! It’s just another blanket invitation to another seminar on virtualization or disaster recovery, or the bestest (yes that’s right - I said best-est) MPS program just launched to help make my company a ton of money!

Oh well, I can’t tell you my ring tone will help make the company more profitable or me more excited than I already am to check an e-mail, but there is some truth in “wanting” to be there in mind and body.

Someone’s calling, are you there?

So what gets you excited? What small thing, be it a ringtone or something else, gets you motivated to do what you do?

Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.

This weekend, the weekend before our celebrations begin in honor of our independence here in America, I found a lost feeling I had somewhat forgotten.

This weekend started on Friday much like any other, but instead of coming home to a rushed spouse and quick peck on the lips as she darted off to class, instead I came home to a wife and child eagerly welcoming me to the dinner table.  You see, this has not be the norm in my household for over a year now, and it seems odd to see this type of event now that I have grown accustomed to the distance.

We proceed to finish our dinner. After dinner we, as a family, lounged all over each other on our over-sized leather sofa while watching a wonderfully fantastic adventure, nibbling on popcorn and sipping a drink of our choice. The movie offered some scares and wows, each offering my wife and I opportunities to smile a smile of knowing love at each other only parents might know.

Friday soon passed, and Saturday morning came as usual: My wife running off to school and my daughter running into to use me as her ad hoc jungle gym. After lounging for a bit, my daughter and I managed to find our way to a friend’s wedding where my we enjoyed many smiles and excellent food. We came home to find our cozy beds and sweet dreams, to awake the next morning.

I was greeted by the banging of my daughter on our bedroom door; this has become the norm in lieu of a doorbell, I suppose. The family readied for church and had a wonderful time taking in a great lesson on patience. After service we found ourselves in the typical rush, ironically as it would seem. One might wonder if we actually paid attention.

After lunch, we parted ways as my wife made the 2 hour round trip to pick-up our monster-, aahumm, mother-in-law. I tidied up the house a bit.

At around 6 pm, we toddled on over to something our church was putting on called the “County Fair”, filled with carnival rides, great music, and free hot dogs! Several thousand people were there enjoying the festivities, and parents and teenagers alike were braving the lengthy lines in order to step onto a ride or two.

We managed to find our way through the crowds, and even met some friends and exchanged smiles and handshakes.

As nightfall began to close in, we found our way to a plush, grassy hilltop in preparation of the coming fireworks. And soon they started; booms and thunder ensued. We snuggled close to one another and covered our heads with blankets as the rain began to sprinkle our foreheads.

And in that instant, we found something digital mediums have subtly offered and still attempt to provide - a connection. It was a weekend full of emotion, both good and bad; a weekend of connections - of relationships.

You see, the digital divide is in truth just that. We have allowed ourselves to succumb to the lure of efficiency and mobility. And yes response-time, or up-time, or whatever “-time” you may want might be markedly improved. However, what I would offer is it might have come at the expense of plain ole’ quality time.

Twitter - check! FriendFeed - check!, BlackBerry - check! iPod Touch - check!, GPS navigation system - check! overly-connected - check!

Tonight I traded the noise on the net for the screams of excitement in the crowd of fair-goers; Tonight I traded the dim glow of my computer screen for the explosion of fireworks against the night sky; Tonight I found out that being disconnected is where true connectivity begins.

In the quick pauses between thunderous explosions and nibbles of cotton candy an experience is reborn anew, the human connection.

I got some interesting feedback from my recent post, Can Apple Take Over the Enterprise? Kontra, over at CounterNotions, seems to think there are no significant challengers to Apples huge marketshare gains in the recent months:

Who then can challenge Apple?Not Palm or Motorola (extremely weak and rudderless leadership); not RIM (no OS level hw/sw integration, little UI and very limited consumer market expertise)…

Our company has used Windows Mobile devices for several years, and has recently launched a BlackBerry Enterprise Server (BES) offering geared towards our Sales personnel. I have found the UI for the BlackBerry to be better as a phone, but less rich as a PDA. We now run a blended strategy of both BES and ActiveSync solutions. It has been our observation that less technically-inclined individuals prefer the BlackBerry solution, whereas technically-inclined people tend to prefer the gadgets offered by a Windows Mobile device.

The BES solution offers stability, granular security control, and a superior phone experience to that of Windows Mobile devices. However, The Windows Mobile ActiveSync (same platform Apple is basing their Enterprise Roadmap upon) option is less costly and natively supports Outlook/PDA integration on the fly (without use of 3rd party solutions).

While I have not personally used the iPhone, if the Touch is any indication of how well a UI can perform, the phone must be a wonderful marriage of form and function. BlackBerry and Windows Mobile alike have met the needs of their customers, but have not followed a basic tenant, “technology should improve the lives of those it touches.”

The iPhone is realistically the device to match this tenant, but Apple has hooked their wagon to that of Microsoft, an arch-rival in the desktop arena. Add to this, ActiveSync is not perceived as being an enterprise-class solution by many in the circles I travel, but it has its place in the SMB. This will help Apple continue to gain marketshare, but not enough to oust RIM in OS version 2.0.

RIM hasn’t done itself any favors with its recent patent infringement suits and NOC outages. Microsoft and Apple were both quick to point out their solution did not have such weaknesses. Needless to say, RIM enjoys a dominant spot in the enterprise for a reason, it is a solid performer and is perceived to be much more secure (from this writers perspective this has been mostly true).

It was a bold move for Apple to forge into an extremely competitive space, and they will need to strategically innovate to continue their growth. For now, Apple is beholden to Microsoft and AT&T, but is seemingly biding its time, waiting for a choice opportunity to strike.

I predict Apple will continue to gain marketshare and will be able to better negotiate deals with vendor/partners once they have established themselves as a dominant player. The next strategic step for Apple and RIM might be to port the Blackberry agent across to the iPhone, just like RIM did with Windows Mobile; that might serve Apple’s need to push a superior hardware model while protecting RIM’s base of licensees. Could that pave the way for a merger or acquisition? Hmm… that’s definitely worth chewing on!