Oct 15 2008
Is the Road to Hell Paved with Green-Intentions?
Lately, we are seeing green-this and eco-that everywhere. I would applaud this momentum the green initiatives are picking up, outside of the fact many companies are using it as their me-too-marketing-in-a-box.
I know I sound like a cynic, but come one folks…
Do companies sleep better at night knowing that they are doing their small part to save the environment, while making a little extra green-in-their-pockets is simply a bi-product?
Does anyone think it ironic that a local (print) paper had a headline reading,
Plants going extinct at an alarming rate!
So the paper-pulp you printed that on came from … ?
Here’s a hint – it’s tall and it is green.
The List Goes On.
What about a post I wrote a while back on an EDM company, Laserfiche®, declaring they had helped 25,000 organizations save over 17 million trees – get this – by digitizing company documents.
So, the logic goes, “We scan a bunch of paper and save trees.” Wow – how about preventing these documents from being produced in the first place?
I know, that comes next, right?
I do really wonder if that would help, but that question is above my pay grade to answer.
… And Today,
off all things, I wanted a glass of water. We use hand-me-down cups people bring in for coffee, tea, etc. I grab one (pictured above), with the phrase,
Our earth, Our tomorrow
On the reverse side is the logo of a company we do business with, and I instantly come to the conclusion this is a little swag handed out for PR, no doubt. It is a fairly cheap, plastic
cup – but very functional. It seems a little funny to create a green-friendly piece of swag out of plastic, but I think nothing else of it.
I go about my day, drinking my water. As the day wears on, and I continue to stare at the cup. I begin to wonder, is that cup recycled or recyclable?
I flip it over, and what do I see? Well, nothing… A stamp indicating place of manufacture, but sadly enough – this cup is not made of recycled goods – NOR is it even able to be recycled…
This comes from an organization with tens of billions of dollars in annual revenue globally. I wonder how many they handed out as gifts or prizes? Good intentions I’m sure, but as they say, “The road to hell is paved with ‘em.”
Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.



