Ring, Ring: Is Anyone Home?
With the advent of having a cell phone in not every household, but seemingly in every hand in every household in the U.S., the accompanying ringtones and wildfire of personalizations that come with such a viral spread of communication really speak for themselves.
Nielsen Ringscan broke out some US ringtone figures. There were 220 million ringtone purchases in 2007 resulting in sales of $567 million, and ringtone sales spiked 22 percent in the last week of the year (mocoNews.net, January 2008).
In corporate culture even, ringtones seem to say something about a person and evoke immediate reactions from not only the people around you but the owner of the phone himself or herself. For instance, I knew someone who set a personal ringtone to play the Darth Vader introduction every time their boss called in. Now what emotion do you think that evoked?
Being in the “IT” field, we often run the middle line between managing growing fleets of disparate mobile devices but offering some level of flexibility to our customer. In larger organizations this can indeed be tough, but are the small things life like ringtones important morale boosters that help deliver on your bottom line?
That’s hard to say, but I have a BlackBerry and I would share with you that I relish the feeling of connectedness that a mobile PDA device gives me. It allows me to the flexibility to know when I need to react and when I can sit back and let someone else handle the ‘heat’ for awhile.
Due to a recent hardware failure, I had to replace my BlackBerry. First, Verizon Wireless was quite nice about that portion of things and even apologized for the inconvenience. Of course, what we are paying a month for our corporate account, they should bend over backwards - but I digress…
Needless to say, I had to go through and set up my calling profiles again, how the phone behaves when in vibrate mode, when in my holster, etc. I must say this is a rather nice feature I have not seen on other devices. I decided to try this little e-mail notification file called “sonar”.
It sounded just like the name, like a submarine pinging something underwater. After awhile, the tone began to really grate on me. I don’t really know why, but I began to detest getting e-mails on my BlackBerry. Last night I switched to a much more upbeat sound - and now… I smile a little smirk when an e-mail comes in.
Does someone love me that much to send me an e-mail? Well, I wouldn’t go that far - I’m not that desperate! It’s just another blanket invitation to another seminar on virtualization or disaster recovery, or the bestest (yes that’s right - I said best-est) MPS program just launched to help make my company a ton of money!
Oh well, I can’t tell you my ring tone will help make the company more profitable or me more excited than I already am to check an e-mail, but there is some truth in “wanting” to be there in mind and body.
Someone’s calling, are you there?
So what gets you excited? What small thing, be it a ringtone or something else, gets you motivated to do what you do?
Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.
Disconnected? … Check!
This weekend, the weekend before our celebrations begin in honor of our independence here in America, I found a lost feeling I had somewhat forgotten.
This weekend started on Friday much like any other, but instead of coming home to a rushed spouse and quick peck on the lips as she darted off to class, instead I came home to a wife and child eagerly welcoming me to the dinner table. You see, this has not be the norm in my household for over a year now, and it seems odd to see this type of event now that I have grown accustomed to the distance.
We proceed to finish our dinner. After dinner we, as a family, lounged all over each other on our over-sized leather sofa while watching a wonderfully fantastic adventure, nibbling on popcorn and sipping a drink of our choice. The movie offered some scares and wows, each offering my wife and I opportunities to smile a smile of knowing love at each other only parents might know.
Friday soon passed, and Saturday morning came as usual: My wife running off to school and my daughter running into to use me as her ad hoc jungle gym. After lounging for a bit, my daughter and I managed to find our way to a friend’s wedding where my we enjoyed many smiles and excellent food. We came home to find our cozy beds and sweet dreams, to awake the next morning.
I was greeted by the banging of my daughter on our bedroom door; this has become the norm in lieu of a doorbell, I suppose. The family readied for church and had a wonderful time taking in a great lesson on patience. After service we found ourselves in the typical rush, ironically as it would seem. One might wonder if we actually paid attention.
After lunch, we parted ways as my wife made the 2 hour round trip to pick-up our monster-, aahumm, mother-in-law. I tidied up the house a bit.
At around 6 pm, we toddled on over to something our church was putting on called the “County Fair”, filled with carnival rides, great music, and free hot dogs! Several thousand people were there enjoying the festivities, and parents and teenagers alike were braving the lengthy lines in order to step onto a ride or two.
We managed to find our way through the crowds, and even met some friends and exchanged smiles and handshakes.
As nightfall began to close in, we found our way to a plush, grassy hilltop in preparation of the coming fireworks. And soon they started; booms and thunder ensued. We snuggled close to one another and covered our heads with blankets as the rain began to sprinkle our foreheads.
And in that instant, we found something digital mediums have subtly offered and still attempt to provide - a connection. It was a weekend full of emotion, both good and bad; a weekend of connections - of relationships.
You see, the digital divide is in truth just that. We have allowed ourselves to succumb to the lure of efficiency and mobility. And yes response-time, or up-time, or whatever “-time” you may want might be markedly improved. However, what I would offer is it might have come at the expense of plain ole’ quality time.
Twitter - check! FriendFeed - check!, BlackBerry - check! iPod Touch - check!, GPS navigation system - check! overly-connected - check!
Tonight I traded the noise on the net for the screams of excitement in the crowd of fair-goers; Tonight I traded the dim glow of my computer screen for the explosion of fireworks against the night sky; Tonight I found out that being disconnected is where true connectivity begins.
In the quick pauses between thunderous explosions and nibbles of cotton candy an experience is reborn anew, the human connection.
Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.
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ChangeForge... a catalyst to affect the paradigm by Ken Stewart is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at www.changeforge.com. -
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