The Battle of Social Media Giants Facebook and Google

May 17, 2008 · Filed Under Change · Comments 

There has been a lot of buzz around the blogosphere today on why Facebook isn’t getting along with Google. Scoble wrote an interesting post:

There’s a TON of money in that little tree and the hundreds of millions of little trees that YOU have added into Facebook and MySpace and other places.

How do I know that? Well, there’s a little stealth company that I’ve started hearing about. Media6.

A friend told me about them. They figured out that if, say, Mike Arrington buys something, that his friends are two to 10 times more likely than the general public to buy the same thing. Take that into advertising on Facebook: if Mike clicks on, say, a CocaCola ad, Media6 knows that his friends are far more likely to click on that ad than the rest of the 100 million people on Facebook.

I bet Facebook is building its own internal database of exactly the same data too.

Truth is your social graph tells the world a HUGE amount about you. Facebook doesn’t want you to move that other places easily.

Translation: there are billions of dollars at stake here.

Connectedness is a funny thing. There is a fine balance between too much and just enough. Since the online community has demonstrated it doesn’t want to pay for most services, advertisement is the only real method of sustaining the continuation of the services.

Naturally, extremely targeted ads are on the horizon. With more information now available about you and your habits, it is becoming easier for marketers and advertisers to determine how to angle in on you.

This reminds me of an article I wrote some time ago, Are We Too Connected to Social Media, in response to a post by Dan over at BizTechTalk.

Ken Stewart’s blog, ChangeForge.com, focuses on the collision between the constantly changing worlds of business and technology. Ken is also the Director of Technology at Kearns Business Solutions.

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