What impact will social media have on your business?
Today we wrap up our review of John Mancini’s article in ImageSource titled Top 10 Industry Trends, authored by John Mancini, the President of AIIM, outlines what he believes to be the top 10 drivers within the DMS space… Let’s continue our discussion with the number 10 influencer in the DMS space this year and evaluate social technology trends today:
10. A need to connect in new ways. End users need to find each other and learn from each other more than ever.
‘A need to connect in new ways,” Mancini writes… a fairly open-ended comment, but one that has some profound implications, and a statement that would indicated end-users aren’t exchanging information as readily as before…
This brings up a wonderful question of whether the up and coming generation is more apt to share information amongst themselves because of exposure to such an abundant growth of information and social media in general?
I’m sure there are studies and reports, but look around. The Corporate America of yesterday is getting turned on its ear. Big business still rules the roost, and the almighty dollar is high on the priority list of just about everyone, in the corporate sectors of America at least. However, I see an amazing and growing prevalence to gleefully share discoveries, much like scientists would revel in the discovery of some new star.
Newsgroups and message boards of the past offered no glitz or glam to attract users, and it was often hard to comb through what information was there. It finally seems that technology has actually become usable in the mainstream to improve the quality of life in general.
Add to this the simple fact people are more easily able to connect across larger geographies. First things like travel became easier with the additions of automobiles and trains; now we find ourselves in a brave new world where travel isn’t even as necessary; a time where mobile phones worldwide are close (or already) out numbers traditional land based lines, global positioning systems (GPS) are available in consumer-based handheld devices, and social media tools such as Twitter allows you to literally track what someone’s every move is.
I dare not dream of what tomorrow may hold for us, but the sunrise upon today offers a glimmer of what is to come: A world of open dialogue and information sharing which has Corporate America’s ears perked to be sure. We used to talk about globalization when I was in college, a few short years ago; well my friends - it is here.
John states people must find new ways to connect. Those ‘new ways’ are here so Corporate America must find applications for use of these tools to improve the business, increase efficiencies, and most of all increase mind-share from the grass roots to ivory tower.
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ChangeForge... a catalyst to affect the paradigm by Ken Stewart is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at www.changeforge.com. -
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