Today we discuss the blurring of technology lines. In a recent article in ImageSource titled Top 10 Industry Trends, authored by John Mancini, the President of AIIM, outlines what he believes to be the top 10 drivers within the DMS space… Let’s continue our discussion with the number 8 influencer in the DMS space this year:

8. The blurring of technology lines.  What does your business need? Copiers? Scanners? Records management? Content management?  Document management? Business process management?  E-mail management?  Most likely, all of the above in some configuration. And the solution providers who can help end users figure out the appropriate configuration – they won’t all be the same – will find end users racing to their door.

John strikes a cord with this article. It resonates a simple truth, “Add value to your customers’ business and make them clients for life.” More than ever, companies are looking for answers. They hire analysts and accounts to give them a clue about what’s going on in this rat race. They hire consultants to spin a web and show them a future where they are rich and wise. They hire marketing and public relations firms to package all of this up and put a nice bow on top…

What happened to common sense?

To some extent, people are a little scared about all of this technology being thrown at them. In reality, it’s a lot of F.U.D. Combine this with the intent of some opportunistic individuals who are looking to capitalize on a little ‘man behind the curtain’ (so to speak). So what’s this common sense nonsense all about, anyway?

 For those of you who haven’t read Jim Collins’ Good to Great, get it, read it, and sleep with it! I can’t tell you one book that a business should live by… It’s not a bible by any means, but it has some good ole fashion common sense advise. Collins goes on to say that you have to have the right people in the right seats on the bus and get the wrong people off.

With all of this waving of fists and frothing of mouths going on about the ‘document industry’ people keep missing the one truth that a business is not four walls and a roof, it is a group of like minded and passionate individuals working as a team. File that!

Tags: AIIM, Culture, Customer Service, Good to Great, Jim Collins, John Mancini, Team, Technology