What is the Sexy Enterprise?

March 22, 2008 · Filed Under Business, Culture, Technology · Comments 

Well, it looks like Scoble did it again. In his article ‘Why enterprise software isn’t sexy‘, Scoble sends a shot across the bow at Bill Gates, calling him out on whining about the lack of enterprise software coverage in the blogosphere. Albeit an older article, I found it compelling, so here are some thoughts…

Scoble asks:

Well, how many people in the world actually buy business software? … Instead, let’s look at the business of journalism or even of blogging. We’re paid to deliver page views. Advertisers call it “CPM” (cost per thousand viewers). Now, what’s going to get more of you interested? Consumer software that you actually have a role in adopting or purchasing or enterprise software where some CIO somewhere else in your organization decides on?

Scoble bemoans having to use SAP because some CIO in his ivory tower made a business decision and forced him to use it. Why not look at end user adoption as a key metric? Can you live by the subjective metric of customer satisfaction? Embrace this simple fact, when you really meet the needs AND wants of your customers, it becomes a game changer… it’s ultimately the greatest metric for true success (see my previous posting Are You Focused on What Your Customers Need, or What They Want?)

Scoble also asks:

Any of you have any ideas on how to make business software sexy?

Sexy? Some of the pundits are asking why make enterprise software sexy? That’s not the point… well not exactly. Maybe I’m sick in the head, but I think it’s uber-sexy to get paid well to help a business run well and keep customers (internal and external) happy!

My contention is business software doesn’t necessarily need to be sexy, but it definitely needs a PR make-over!

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