Information: Not Enough or Too Much?

March 19, 2008 · Filed Under Business, Change, Culture, Technology 

Several years back, I know everyone always wanted more information and more data to make [insert adjective of choice here] decisions… Fast-forward a few years and just about everyone uses a search engine of sorts to find what they need in the mountain of data we are inundated with. What does that say about the amount of information we ingest on a weekly, daily, or even hourly? … ‘Google’ is now a verb!

I specialize in the managed print services (MPS) and document management solutions (DMS) spaces, and we always talk about discoveries as well as structured and unstructured data. Structured data is what most people are used to interacting with in the form of line of business (LOB) and database systems. Unstructured data is often the disparate file folders on servers and spread across the sea of corporate hard drives.

When interacting with all of the stakeholders in play at the various levels of our company and our clients’ companies, I often hear comments about how we need this information or should have that data. Sure, having the data is one thing, but is it meaningful to the company or our clients?

You see information is a tricky thing. If you don’t have enough the risk of making an ill-advised and/or unsupported decision is quite possible. However, there is an even more dangerous myth afoot in the world today; That is too much information is even worse.

Well how could too much information be a bad thing? Ever try drinking water from a fire hose at full blast? Exactly!

Our sensory perception allows us to take in quite a bit of information, process it, and make subsequent decisions or adjustments in order to achieve certain goals. Our minds can only handle so much information before it starts filtering out what it believes extraneous to allow us to focus on what is important. When I moved back from San Diego, the silence and still of a country night was maddening for a time; my mind had gotten use to all of the motion and action and took some time to ratchet back down.

With information hitting us from so many directions every day, to see a massive blob of numbers in rows and columns means absolutely nothing until our mind can process the information. So how do you dissect the data into manageable and usable information?

I won’t go into some of the more arcane methods of BI, but one easy way is to manage by exceptions. This goes back to having processes to manage your business. If you have flexible processes to manage your business you can watch for exceptions to your process and manage to those variances. Be cautious of the variances, and spend time investigating the ‘why?’ behind them; these will often lead you to discoveries of flawed processes. It is important to heed and fully understand the problems, and when realized move quickly and accurately to resolve them.

  • Information Traction: Find It, Consume It, Apply It (Part 2 of 4)
  • When Exception Becomes The Rule
  • Information Traction: Find It, Consume It, Apply It (Part 3 of 4)

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