What’s in a News Release?
Does everyone artificially inflate their market position in a news release?
Greenville, South Carolina - March 9, 2008 — Ken Stewart, a market leader in hyperbolistic blathering (HB) development, announced today that he has has partnered with Hush Puppies, industry leader in the soft suide shoe market, and together have declared they will take over the world…
I mean come, on… Who actually reads that 1 news release and says, “Oh, Ken Stewart must be the leader in HB development. I need to do business with that winner!” Do they believe that by repeating the mantras they will come true? “I’m a smart and funny guy, and darn it, people like me!” Maybe they should try another one, ”There’s no place like home. There’s no place like home, There’s no place like home.”



