What’s in a News Release?

March 13, 2008 · Filed Under Change · Comments 

Does everyone artificially inflate their market position in a news release?

Greenville, South Carolina - March 9, 2008 — Ken Stewart, a market leader in hyperbolistic blathering (HB) development, announced today that he has has partnered with Hush Puppies, industry leader in the soft suide shoe market, and together have declared they will take over the world…

I mean come, on… Who actually reads that 1 news release and says, “Oh, Ken Stewart must be the leader in HB development. I need to do business with that winner!” Do they believe that by repeating the mantras they will come true? “I’m a smart and funny guy, and darn it, people like me!” Maybe they should try another one, ”There’s no place like home. There’s no place like home, There’s no place like home.”

  • You are welcome to change...

    ChangeForge is a place where business and technology collide with a desire to alter a paradigm and improve how we perceive those things around us. This site is built upon the premise of offering a platform to share ideas and start conversations. This site focuses upon change and shifting paradigms, offering perspective on how technology can be applied to business problems while maintaining a people-friendly perspective. ChangeForge covers a wide variety of topics, but will primarily focus on strategies revolving around bridging technology and business, hosting authors from different walks of life and offering brain-fodder on many different fronts.
  • Enter your email address:

    Delivered by FeedBurner

  • A little disclaimer...

    In this day and age, people don't seem to get that you can have an opinion of your own, and that people are entitled to a responsible opinion. As such, ChangeForge is a place for me to post opinions on various things relating to business and technology. These opinions are those of the author alone, and do not necessarily reflect the opinions of respective employers, co-workers, or those referenced within this site. If you take issue with these opinions, you are most welcome to move on to another slice of the cloud. My hope, however, is that you will engage in some level of an intellectual debate in an effort to learn something, teach me something, or simply make the world just a little better...
  • Creative Commons License
    ChangeForge... a catalyst to affect the paradigm by Ken Stewart is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
    Based on a work at www.changeforge.com.
  • Image credit for header tagline underlay armin san